Lazada raked RM1b haul during 12.12 sale
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KUALA LUMPUR, Dec 19 — Online merchant Lazada Group has wrapped up its month-long Online Revolution with the 12.12 grand finale sale held on December 12, with US$250 million (RM1.02 billion) in gross merchandise value.
The value was more than double of last year’s sales. Last month, Lazada had already shattered its previous record of US$123 million for sale during November 11’s 11.11 event.
Lazada Malaysia chief executive officer Hans-Peter Ressel said every year Lazada sees a larger pool of online shoppers with growing diversity across generations and geographical locations.
“Our record-breaking performance in the Online Revolution campaign showcases the growing trust and relevancy of e-commerce in Malaysia and how it will continue to benefit Malaysian consumers as well as the entire e-commerce ecosystem,” he said in a statement.
The top five selling categories include fashion, motor and media, baby and toys, electronic, as well as groceries.
Most orders had come from Selangor, Penang, Johor, and Perak.