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How YouTube is driving up Google’s ad volume (VIDEO)



SAN DIEGO, April 24 — Google’s strategy of stepping up investments to lure more users and advertisers is paying off, fuelling ad volume gains in the latest quarter. 

Bloomberg Intelligence’s Paul Sweeney has more on “Bloomberg West.” — Bloomberg

Attendees await a news conference at Google headquarters in Mountain View, California, on August 12, 2014. —  Reuters picAttendees await a news conference at Google headquarters in Mountain View, California, on August 12, 2014. — Reuters pic

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