Japan’s Decorte skincare has UK market in its sights
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TOKYO, Oct 12 — Japanese skincare and colour cosmetics brand Decorté is set to go on sale in the UK — the homeland of its global brand ambassador Kate Moss.
The beauty label, which currently sells in Asia, North America and Italy, will be available to purchase exclusively at the department store Selfridges’ Oxford Street location in London from November, with supermodel Moss acting once again as the face of the brand.
“After years of leading the skincare industry in Asia, we are excited to finally introduce English women to our innovative products which combine nature, wisdom and advanced science to reinvigorate skin and enhance natural beauty,” said Kazutoshi Kobayashi, President and CEO, KOSÉ Corporation, in a statement.
Selfridges Director of Beauty David Legrand added: “We admire the brand for its future-gazing approach to skincare and colour innovation; Decorté’s dynamic and expert collections will make it an unmissable addition to our Beauty Hall.”
Decorté, which is owned by the umbrella company Kose, focuses on the combination of cutting-edge science with the ancient practice of eastern medicine. Each product is centreed around its ‘Vi-Fusion’ concept—an approach that works to holistically strengthen, regenerate and empower skin.
Moss, who has been the face of Decorté since 2015, shone the spotlight on the company this summer when she created her debut makeup palette for the brand. Titled ‘The Kate Moss Favourites’ kit, it contained multiple lip and eye products in muted tones of taupes, nudes and berries. — AFP-Relaxnews