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VW Jetta: German-engineered, Malaysian-assembled mid-sized sedan at a Japanese car price

KUALA LUMPUR, May 1 – The long-awaited CKD version of the Volkswagen Jetta, hitherto sold only as a CBU (fully imported) unit, is finally here; the car will be at VW showrooms from tomorrow and the asking price is a very attractive RM130,888.

At this price level, the Jetta is set to fight tooth and nail with the Honda Civic and the Toyota Altis. What Volkswagen is offering is a German-engineered, Malaysian-assembled car at Japanese car prices.

Previously, in CBU form, the retail price was RM149,888. On paper, the Jetta looks set to give the Japanese makers a run for the customers’ money; however, Volkswagen Group Malaysia (VGM) have a modest target of 3,300 units for the model, for the remaining of this year.

Assembled at the DRB-HICOM assembly plant in Pekan, Pahang, the Jetta is Volkswagen’s fourth locally assembled model to be introduced under a joint-venture agreement with DRB-HICOM, following closely on the heels of the Polo Sedan and the Polo Hatch.

The VW Jetta is equipped with the same 1.4 litre twin-charged TSi Engine and 7-speed DSG transmission as the CBU unit, and the main specifications remain much the same, except for a different audio unit, no paddle-shifters, and six airbags instead of seven in the CBU.

“The Jetta offers an aspirational and inspirational drive that marries sportiness, elegance and safety without compromising on Volkswagen’s commitment to sustainability with its fuel efficient consumption levels. The local assembly of the Jetta is the latest indication of our commitment to offer more affordable vehicle choices for Malaysians seeking the quality and reassurance that comes with a German engineered vehicle,” said Christoph Aringer, managing director of Volkswagen Group Malaysia.

The Jetta is Volkswagen’s modern interpretation of sporty design on a classic body style. Since its birth in 1979, the Jetta has been popular with its very own distinctive character. Its unique style coupled with its pure design and innovative features have the potential to attract a broad range of customers desiring style and sportiness in mobility.

Speaking during the media presentation, Simon Loasby, Director of Design, Volkswagen Group China shared the design principle adopted by the Volkswagen design team.

“The Jetta possesses a design that is perfectly poised between sporty and elegant supported by a unique, thought-through and consistent sedan interior and exterior design language. While its stylish and distinctive design is attractive whilst being understated, the Jetta also promises the pleasure of driving and at the same time provides an assurance of security and environmental friendliness,” said Loasby.

Engine and performance

A car that truly inspires confidence with its power and poise, the Jetta combines a 1.4l twin-charged direct petrol injection TSI engine with a 7-speed direct shift gearbox that gives an impressive output of 160PS and a torque of 240Nm between 1,500 to 4,500rpm – making it amongst the most powerful vehicles in its segment.

The only car in its segment with a 7-speed gearbox, this sedan is also able to accelerate from 0 to 100kph in 8.3 seconds and capable of reaching a top speed of 221kph – further underlining its athletic credentials. Despite its sporty performance, the Jetta features a combined fuel consumption of approximately 6.0l/100 km (16.7 km per litre) on a Euro 5 emission standard, making it the segment class-leader in fuel efficiency and emissions.

Enhanced entertainment features

The Jetta’s entertainment features have been carefully selected for the Malaysian market. Presenting Malaysians an extensive range of connectivity options, this elegant sedan is installed with the new RCD320 radio with multiple connectivity options such as Bluetooth, SD-card slot, USB with iPod interface and AUX-In. This multi-function display comes with multi-language support and its audio system is further supplemented with 6 sound quality speakers.

Safety features

Safety features are of utmost importance in the Jetta. Equipped with dual front airbags with front passenger airbag deactivation, dual front side airbags and curtain airbags for front and rear passengers; Electronic Stability Control (ESC) with Anti-lock Braking System (ABS) and Brake Assist (BA) as well as hill-hold control and rain sensor is installed in the Jetta. The locally assembled Jetta also comes with safety-optimized front head restraints and child seat anchorage points (ISOFIX system).

Interior

Inside the Jetta, there is an assortment of aesthetic and functional features such as a multi-function leather steering wheel complemented with leather gearshift knob and handbrake lever, as well as “Black Pyramids” decorative inserts for dashboard and door trim panel. The functional interior features of the Jetta includes auto-dimming rear view mirror, cruise control, auto power windows for all four doors, glove compartment with cooling functions and a generous 510 litres of trunk space.

As far as driver and passenger comfort is concerned, the Jetta is furnished with “Sienna” fabric seat upholstery, height adjustable front seats, 60/40 foldable rear seats, adjustable front armrest and rear armrest as well as a “Climatronic” automatic air conditioning system with 2-zone temperature control and rear air-con vents.

Exterior

The Jetta truly encompasses the Volkswagen design DNA, featuring dynamic design lines that truly bring out the essence of this sedan. Fitted with 16-inch alloy wheels, chrome grille and twin exhaust tailpipes, the car is further kitted with front and rear fog lights, in case of fog. Its halogen headlights comes with automatic headlight activation with “Leaving Home” and manual “Coming Home” functions and exterior mirror with environment lighting to assist drivers in dark areas. The sedan is also equipped with Park Distance Control (PDC) for front and rear, and electrically adjustable exterior mirror for driver convenience especially during parking.

The Jetta is available in four colour choices: Candy White, Platinum Grey, Reflex Silver and Deep Black. The German-engineered, Malaysian-assembled Jetta will be available for booking at all Volkswagen dealerships in Peninsular Malaysia from May 2, 2014.

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