drive

Volvo celebrates Sweden with football star Zlatan Ibrahimovic (VIDEO)

Zlatan Ibrahimovic on the set of the new Volvo XC70 campaign. — AFP Relaxnews picZlatan Ibrahimovic on the set of the new Volvo XC70 campaign. — AFP Relaxnews picPARIS, Jan 29 — A striker for the Paris Saint-Germain club and the captain of the Swedish national team, Zlatan Ibrahimovic is the star of Volvo’s latest campaign. The car maker also enlisted the help of Swedish music producer Max Martin — who has crafted hits for the Backstreet Boys, Britney Spears, Taylor Swift, Katy Perry, Céline Dion and others — in this homage to Sweden.

Zlatan Ibrahimovic, his wife and their two sons were filmed in the north of Sweden for this two-minute campaign video, which promotes the Volvo XC70 as a car built for the harsh climates and vast spaces of the Swedish wilderness. The soundtrack to the clip was written and produced by Max Martin as a modern take on the Swedish national anthem, with Ibrahimovic reciting the words.

This campaign is targeted primarily at the Swedish market, but Volvo is expected to produce a second video with the famous athlete for international audiences before the end of the year. This second collaboration with Ibrahimovic will spotlight the Volvo XC60.

Before joining Paris Saint-Germain, 32-year-old Ibrahimovic lent his talent to several other renowned European clubs, including Ajax (Amsterdam), Juventus (Turin), Inter (Milan), FC Barcelona and Milan AC. He is also the captain of the Swedish national team and has been chosen eight times as Swedish soccer player of the year. — AFP Relaxnews

Watch the new campaign for the Volvo XC70 starring Zlatan Ibrahimovic:



MORE ON MMOTV

Bloomberg Video: Pizza making robots are coming for Domino’s (04:15)

A former Silicon Valley executive with a love of pizza and robots is on a quest to make a better pie and deliver it faster than the big chains can. Alex Garden is making robots that make pizza and they are coming for Domino's. Bloomberg Tech's Olivia Zaleski met up with Marta and Bruno, pizza making robots and sampled some high-tech pizza. ― Bloomberg