New Mitsubishi Outlander hits Malaysia’s SUV market
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KUALA LUMPUR, Feb 26 — The SUV marketplace just got a breath of fresh air – the all-new Mitsubishi Outlander was presented to the Malaysian media just a couple of hours ago in a preview ahead of its scheduled launch in April. Bookings are open as of today at all Mitsubishi sales outlets.
The Mitsubishi Outlander is a mid-sized 7-seater SUV that would be a direct competitor to the Honda CR-V and the Nissan X-Trail, and is one size up from the Mitsubishi ASX.
First introduced as the Mitsubishi Airtrek in 2001, it garnered great interest due to the fact that it featured the 2.0 litre turbo-charged engine from the Lancer Evo. With all-wheel drive and a powerful engine, it was possibly the most powerful SUV available. The second generation Outlander that replaced the ASX somehow failed to draw interest, perhaps because Mitsubishi pulled out the turbo-charged unit and replaced it with a 2.4 litre engine which wasn’t exciting as the turbocharged version. Besides, fuel consumption wasn’t the best friend of the 2.4 litre engine at that time, and the market perception of a 2.4 litre engine in a SUV, in terms of fuel consumption, at that time, was poor.
Today, technology has moved forward, and engine efficiencies have improved, and buyers are demanding more powerful engines, so the introduction of a SUV with a 2.4 litre engine is timely.
The new Outlander is visibly bigger, and its looks have improved – what you get is an attractive-looking SUV that would look just as much at home in an urban or extra-urban setting – soft enough, but tough enough, so to speak. The overall profile looks decent, not too unconventional, and there appears to be some artful chrome work, all resulting in an elegant overall shape, with the side profile being its best. This exterior look should go down well with the masses. LED headlights and Daytime Running Lights (DRL) are plus points, and visually, the 18-inch alloy wheels add character to the Outlander. A sunroof and electric tailgate will also gain points in customer evaluations.
From a driver’s point of view, the 2.4 litre, 167 PS, 222Nm torque engine should be enough to provide good get-up-and-go power. Drive is to all four wheels, and the driver gets keyless entry, push-button start and paddle shifters. Automatic lights and a rain sensor are also standard issues as are leather seats.
Safety features include ABS with EBD, Active Stability Control (ASC), BA, seven airbags and a collapsible steering column. Women will appreciate the Hill Start Assist (HSA).
“I am optimistic that the all-new Outlander SUV will win the hearts of many Malaysian car buyers. Competitively priced with stylish outlook, generous 7-seater space, best premium and safety features, the all-new Outlander SUV offers an outstanding SUV for any Malaysian family,” said Yang Won-Chul, Chief Executive Officer of Mitsubishi Motors Malaysia.
Available only in 4WD, the Outlander is a CBU (Fully imported) vehicle that comes from Japan, and there is an introductory on-the-road price of RM166,720.00 for cars booked and registered before 31 May 2016. Warranty is five years or 100,000 km, whichever comes first. Mitsubishi Motors Malaysia targets to sell 100 units a month.
Interested parties will also have a chance to preview the Outlander before its official launch at the following venues and dates, as follows: