Ford launches its ‘greenest’ car yet
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CHICAGO, March 18 — Just in time for Saint Patrick's Day Ford is rolling out an outrageous green metallic colour option for the 2018 Focus Electric.
The plug-in electric car comes with a 115-mile range between recharges and when connected to a DC fast-charging outlet can offer owners 75 miles of range after being plugged in for just 30 minutes.
However, in order to stay on trend — Pantone has declared “Greenery” Green the colour of 2017 — and in recognition of the popularity of Saint Patrick's Day in the US, Ford has decided to create a unique green exterior finish for the car.
“Outrageous green metallic is a unique shade, symbolising modern renewal and a reconnection with nature, then finished with a special tinted clear coat to give the colour depth and vibrancy,” said Barb Whalen, Ford colour and materials design manager.
And while it may seem gimmicky at first, if greener hues are going to grow in popularity, all car companies, not just Ford are going to need to add green options to their paint colour charts. Research shows that 35-40 per cent of US car buyers have actually decided against a car because they couldn't get it in the colour they really wanted. — AFP-Relaxnews